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We are dedicated to uniting professionals from every corner of the sports world -executives, founders, investors, and athletes - through meaningful content and vibrant community engagement.

Exclusively for the people shaping the future of sport, the Sports Pundit Podcast hosts conversations with decision makers from the MLB to the ICC, unpacking their strategies and industry shaping ideas.

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FEATURED EPISODES

Taco or Not Taco: The Case for Being Data-Informed, Not Data-Led 🌮

Rich Buchanan

“We want to be more data-driven.” It’s a phrase that sounds progressive, even essential. But it carries hidden risk.

Rugby, Rebranded: How Premiership Rugby is Winning New Fans in Surprising Ways 🏉

Sukh Sadhra

Premiership Rugby

When you think of influencer marketing, rugby probably isn’t the first sport that comes to mind. But Premiership Rugby is deliberately changing that.

Child’s Play: Why Participation Is the Strongest Signal of Fandom 🏃🚴‍♂️

Leanne Bats

Sport Waikato

To reach the next generation, sport needs more entry points. It needs to be physical and digital, structured and social.

New England’s Revolution: Understanding The Patriot’s Playbook for Innovation 🏈

Michael Israel

The Kraft Group

In a sports industry often defined by narrow remits and fixed roles, The Kraft Group's work across stadia, retail, commodities trading, and manufacturing, shows what can happen when you zoom out...

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Getting insights and news via email is great, but there's so much untapped knowledge in our community. We want to open up the floor and hear from everyone. That's why we launched a WhatsApp Group focused on value-additive conversations.

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While connecting online is great, we believe that the best connections happen in person. That's why our community events are designed to be simply, accessible, and meaningful - hosted by members, for members.

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Join over 3,000 leading executives, investors, founders, and athletes already benefitting from our weekly newsletter breaking down conversation from the Sports Pundit Podcast.

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Our invite-only Speakers Only event is the pinnacle of the Sports Pundit community. The inaugural event took place at Saracens’ StoneX Stadium in 2024, with plans to return in 2025.

Designed to unite a curated group of professionals—both under and over 30—it serves as a two-day think tank to tackle the industry’s biggest challenges and explore emerging opportunities.

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A (relatively) comprehensive directory of the major sports industry events happening around the world. Book here to take advantage of exclusive discounts we've negotiated for the SP community.

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