Mercedes-AMG Petronas Formula One Team has announced a multi-year partnership with Adidas, making the sportswear giant its official apparel provider starting in the 2025 season.

• The deal will see Adidas outfit the entire Mercedes team with a "complete range" of clothing, footwear, and accessories, tailored for team members and available to fans.

• This marks Adidas' first foray into Formula One, a market previously dominated by Puma and, more recently, Castore.

• Notably, the former CEO of Puma – a major player in F1 apparel – now leads Adidas, possibly driving this strategic entry.

• The initial collection will debut in February, coinciding with the launch of Mercedes' 2025 car.

Why It Matters

This deal is more than just a kit sponsorship. It signals Mercedes’ intent to establish a new brand identity, capitalising on Adidas’ global reach and the expanding lifestyle market associated with Formula 1. As Toto Wolff explained in a press release, “Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too.”