British sportswear brand Castore has signed a multi-year partnership with LIV Golf’s Majesticks GC, becoming their Official Worldwide Apparel Partner.

• Castore will supply teamwear, training wear, and accessories for Majesticks GC, whose roster includes Ian Poulter, Lee Westwood, and Henrik Stenson.

• The partnership will debut at the LIV Golf season opener in Riyadh on February 6.

• It’s part of a wider push as LIV Golf continues to gain commercial traction, securing major sponsorships, broadcasting deals, and greater mainstream visibility.

• LIV Golf has also secured apparel sponsorships with Reebok (Crushers GC), JAXXON, and SANTO STUDIO (4Aces GC), alongside a multi-year broadcasting deal with Fox Sports and a partnership with golf YouTuber Rick Shiels.

Why It Matters:

For Castore, this deal aligns with its strategy of expanding into high-performance sports, tapping into golf’s lucrative apparel market. Golf attracts affluent, brand-conscious consumers, making this a natural extension of Castore’s premium, technical sportswear focus.

For LIV Golf, the growing influx of corporate sponsorships and media deals signals increasing legitimacy and strengthens the identity of its team brands.

LIV has taken a modern media-first approach, evident in its partnerships with Fox Sports and Rick Shiels, and its push to empower players as content creators—most notably Bryson DeChambeau, who revealed on the Joe Pomp Show that he’s invested $1 million into his YouTube efforts. These moves are paying off, as rising sponsor interest suggests brands are increasingly betting on LIV’s long-term future.