Enfield Investment Partners and Saudi Arabia’s SURJ Sports Investment have announced a strategic partnership to work together to invest in global sports properties and assets.

• The collaboration coincides with the launch of Enfield’s $4 billion global sports asset fund, targeting investments in teams, leagues, media, and sports infrastructure worldwide.

• SURJ, established in 2023 under Saudi Arabia’s Vision 2030 framework, has been focused on accelerating growth in the MENA region by investing in event IP, fan engagement, and transformative sports technology.

• By combining SURJ’s regional expertise with Enfield’s North American market presence, the two investment powerhouses aim to discover and capitalise on opportunities that strengthen fan engagement, enhance commercial value, and deliver meaningful economic and social returns.

• As part of the agreement, Enfield will open a regional office in Riyadh, reinforcing bilateral ties between the U.S. and Saudi Arabia.

Why It Matters

For SURJ, this could represent a bold expansion of its vision beyond the MENA region, leveraging its expertise to create a lasting impact on the global sports ecosystem.

For Enfield, the collaboration provides unparalleled access to Saudi Arabia’s rapidly growing sports sector, which has already transformed global perceptions through high-profile investments, hosting major sporting events, and their recent successful bid to host the 2034 FIFA World Cup.