Juventus has become the first traditional football club to partner with a team competing in the Kings League, aligning with Zebras FC—an Italian side chaired by Stardust creator and passionate Bianconeri fan Luca Campolunghi.

• This collaboration marks Juventus’ first step into the fast-paced, seven-a-side Kings League format, which has gained a massive following in Italy and beyond.

• The announcement follows the recent Kings World Cup Nations Final, held at Juventus’ Allianz Stadium on January 12th, further solidifying the club’s commitment to blending tradition with modern football innovations.

• As part of the partnership, Zebras FC players and creators will have access to Juventus’ Creator Lab, enabling them to engage with fans, produce exclusive content, and share unique football moments.

• Zebras FC members will also train at Juventus’ Allianz Training Center in Vinovo, attend Juventus matches at Allianz Stadium, and have the support of Jay, the club’s mascot, during Kings League matches

Why It Matters

This collaboration signals a bold move by Juventus to engage with younger audiences by entering a league that merges traditional football with entertainment and gaming culture.

Rather than competing with the traditional football ecosystem, the Kings League offers a complementary platform to attract new fans. By partnering with Zebras FC, Juventus is strategically tapping into this vibrant space, meeting fans where they are and enhancing its relevance in the digital era.

The partnership demonstrates how established clubs like Juventus can adapt to evolving fan behaviours while maintaining their core identity. This alignment could inspire more traditional clubs to explore innovative formats to remain at the forefront of football’s evolution.