The Kings League has launched an official channel on OneFootball, bringing its dynamic competitions to a global audience via the platform's mobile, connected TV apps, and website.

• For those unfamiliar, Kings League is the disruptive, fast-paced seven-a-side football competition founded by former Barcelona defender Gerard Piqué. Known for its innovative rules, the league blends traditional football with elements of entertainment and gaming culture to engage younger audiences.

• This partnership debuted at the Kings World Cup Nations 2025, which concluded on Sunday, offering highlights, on-demand content, and live-streamed matches from the quarterfinals to the final—all available for free in over 100 territories, including Spain, Germany, France, and the UK.

• With over 200 million monthly users, OneFootball provides a prime stage for Kings League to engage a digital-first, football-savvy audience, while also opening up new sponsorship and advertising opportunities for brands.

• The deal follows recent partnership announcements with the likes of DFL Bundesliga, Serie A, Saudi Pro League, and Major League Soccer.

Why It Matters

This move not only amplifies the league’s visibility but also redefines how modern football content can be distributed, blending mass appeal with targeted fan engagement.

For rightsholders like Kings League, building a standalone OTT platform can be challenging and resource-intensive. This partnership offers a scalable way to achieve deeper fan engagement without the same operational burden, all while collecting valuable audience data.

By tapping into OneFootball’s audience—already deeply invested in football—it also captures fans further down the engagement funnel, complementing its broader top-of-funnel reach on platforms like YouTube and Twitch.

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