Supertri is launching By Supertri, a new mass participation brand designed to make triathlon more accessible. The initiative will bring world-class event delivery while preserving the heritage and local identity of iconic triathlons.

• Supertri operates across three distinct event types: the Supertri League (elite racing), Supertri E (hybrid/indoor racing), and By Supertri (mass participation). Each serves a specific purpose in growing the sport.

• Supertri has acquired the Ascension Seton CapTex Triathlon and Kerrville Triathlon, strengthening its U.S. presence alongside existing events in Chicago and Long Beach.

• By Supertri’s 2025 calendar spans five races across the U.S. and Europe, focusing on high-impact urban events. Some (like Chicago and Toulouse) run alongside the pro series, while others stand alone.

• By Supertri strategically positions Supertri in short-course racing, which accounts for 70% of global triathlon participation yet remains highly fragmented.

Why It Matters:

This move creates a new tier for Supertri, establishing a sustainable, multi-layered triathlon ecosystem that extends beyond elite competition.

Mass participation fuels triathlon’s growth, and Supertri is following a proven endurance sports model—using pro races to amplify amateur events and drive engagement.

The long-term vision? A global short-course triathlon network, akin to Ironman’s dominance in long-course racing. With Chicago Triathlon, the world’s 4th largest, already in its portfolio, Supertri has a strong foundation to build from.